Barbeque Nation was founded in 2006 with a simple vision – offering a complete dining experience to customers at affordable prices.
One of the most successful casual dining chains in India, Barbeque Nation pioneered the concept of live grills embedded under dining tables – allowing customers to grill their own barbecue’s right at their tables.
A novelty at the time, the restaurant allowed clients to customize their own starters with their preference of flavours – ushering the era of ‘Do It Yourself cuisine’ in India. The look and feel of all outlets is rustic and casual with wood and open-brick wall surface. The sizzle of the grills livens up the whole atmosphere and gives diners a comfortable and cosy experience.
In its very first outlet in Mumbai in 2006, Barbeque Nation inculcated the one principle that would cause the chain to expand pan-India in an amazingly short time period, putting the customer first at all steps of the dining experience – from reserving a table and customizing the level of spiciness, to creating in house live entertainment and taking feedback from customers long after their dining experience was over.
The unique ‘DIY’ (do-it-yourself) concept caught the fancy of Indian food-lovers, propelling the casual dining chain on a rapid expansion spree. By 2011, Barbeque Nation had opened its 25th outlet in Vadapalani (Chennai, Tamil Nadu). While the novelty of the Do-It-Yourself concept was enough to attract customers, loyalty to the brand came because the chain offered quality food at affordable rates. Barbeque Nation offers both vegetarian and non-vegetarian menus, drawn from Mediterranean, American, Oriental, Asian and the Indian cuisines. The menu comprises of 5-vegetarian and 5 non-vegetarian barbeque starters in unlimited helpings, a main course vegetarian and non-vegetarian buffet along with variety of soups, salads and desserts.
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